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Overview Of Short Code :



Short code is a unique service designed to replace full telephone numbers to address SMS & MMS messages that can help organizations to effectively generate leads. Short codes are designed to be easier to read and remember than normal telephone numbers.


Short codes are often associated with automated services. An automated program can handle the response and typically requires the sender to start the message with a command word or prefix. The service then responds to the command appropriately.


In ads or in other printed material where a provider has to inform about both the prefix and the short code number, the advertisement will typically follow this format:


Example 1 - Long version: Text Football to 72404 for latest football news.


Example 2 - Short version: football@72404


Features and Benefits of SMS Short Code Services


  • 56263 integrated with all telecom operators in India.
  • A free auto-response message for all incoming messages.
  • Unlimited sub keywords.
  • Get dedicated short codes and create unlimited Keywords using an easy to use control panel.
  • Complete reporting available online.
  • 24x7 technical support.
  • 99% uptime & uninterrupted service experience.
  • Integrate shortcode with applications through our APIs.
  • Customized Services can be developed and managed for customer interaction.
  • Tracking and reporting of each enquiry sent by end user.




In case you have your own 5 digit shortcode, we can manage it through our Managed Services Model.


A list of shortcodes that are being managed by IMImobile for various Indian Enterprises:

  1. Star TV : 57827
  2. Tata Sky : 56633
  3. Google : 54664
  4. Yahoo Messenger : 58242
  5. Yahoo : 58243
  6. DNA : 54567
  7. Airtel-DTH : 54325
  8. IMImobile : 56263
  9. The Hindu : 56397
  10. Orkut : 56555
  11. Sahara : 59090
  12. UTV : 59995




Short Code Services from mVaayoo come with an array of features that make it a highly interactive customer touch point:




Short Code SMS


  • Business / Customer lead generation.
  • Information on demand.
  • SMS Contest, polling & voting service.
  • Feedback from customers, employees or any target group.
  • Database creation of potential customers (Region wise, product wise, etc).
  • Online surveys for real time results.


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