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What is E-Mail Marketing?


E-Mail marketing, as the word itself suggests marketing through electronic mails, is becoming more predominant in present times for most of the companies as they are using it for their benefit. It is a form of direct marketing for commercial communicating or fund raising messages to audience. Every e-mail sent to potential customers or a targeted client is the core of e-mail marketing.


Features of bulk email service


  • Email message personalization
  • Email messages templates
  • Easy html message editing
  • Supports embedded images

Benefits of Email Marketing

  • It is helpful to distribute information to wide range of customers at a time.
  • Only targeted customers and potential clients are sent emails.
  • The cost of email marketing is relatively low compare to other types of marketing.
  • Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive
  • E-mail marketing, often reported as second only to search marketing, is the most effective online marketing tactic.
  • The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement
  • E-mail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-through, etc. these mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing
  • Repeated business is generated with less affords and automatically.
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them. E-mail marketing is paper-free. Hence, it is eco-friendly.


Types of Emails


There are different types of emails namely - transactional, notification and marketing.


Marketing Emails - stimulate your clients and leads with bulk email service. They contain informative / incentive messages. The recipient must agree to receive such emails: opt-in is mandatory.


Common examples of marketing emails :

  • Newsletters
  • Flash sales
  • Sales/promotions announcements etc


Notification Emails - Notification email are also known as trigger, alert or auto-responder. They allow the user to be notified each time a particular event happens (or has happened). More generally, the notification email may be used in order to celebrate and/or mark an event.


Common examples of notification emails :

  • Getting in touch a few days after registration
  • Congratulations after a status change (first purchase, subscription...)
  • Birthday email
  • Shopping Cart Abandonment email etc


Transactional Emails :


This is an expected message and its content is information that the client wishes to check or confirm, and not "discover". This type of email is not intended to optimize the customer relationship but to define it and mark it out. It is a point of reference in one’s CRM.


Common examples of transactional emails :

  • Welcome message / Account opening
  • Shipment tracking and order status
  • Order shipment confirmation
  • Account termination
  • Payment confirmation etc


Why Develop an Email Strategy?


To get to some destination you usually use map. In the same manner an email marketing strategy is just like a map to get success in business. This will get you along the right direction and identify the quickest way to achieve your goals.


A strategic plan make you move ahead of others just in a short time. It helps your company to plan in advance and work on it without losing opportunities. Opting for email marketing strategy enriches your growth rate propelling with high returns.


Targeted E-mail Marketing


Targeted E-Mail marketing is an excellent tool to drive target audience and convert them into potential customers while serving them.


Targeted E- Mail Marketing can be crucial in building an in-house database, which can be highly valuable as a resource to generate sales with repeated and prospective customers, or as a method for conducting e-marketing research.


Electronic mail campaigns are quick to access and accurate way to test target markets, and they offer lower cost solution than traditional direct mail campaigns.


E-mail Marketing is the fastest growing field nowadays for direct sales. Email is a multipurpose tool, simple to organize, as long as your data base is in good shape. It is the fastest media to generate new business avenues and generate the sales.


Our E-mail services are of par excellence because of experienced human resource at your service whenever you need.


Select the plan that optimizes your sales and which comes under your budget and let your business boom and your profit graph rise. With various packages we provide you full support and best quality work so as to fulfill your goals. Contact us for the list of our pricing as per the packages.


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